CASE STATUS: OPEN
CDD://THE_BOARD/CASE_FILE_001
FREE MARKETING PLANNING APP
YOUR MARKETING ISN’T THE PROBLEM. IT’S THE CRIME SCENE.
The Board is a free marketing planning app built to help businesses, creators and marketers organise campaigns, content, ideas and distribution in one visual investigation system.
Campaign over there. Three half-written captions somewhere else. A content idea you swear you wrote down. A launch coming up. Photos you still need to take. A blog that needs writing. Five platforms waiting for content. And approximately 700 browser tabs.
01 / THE MOTIVE
I DIDN’T NEED ANOTHER MARKETING APP. I NEEDED SOMEWHERE TO PUT MY BRAIN.
I run businesses, which means I also have to market them. And marketing gets messy remarkably quickly.
Campaigns. Content. Photos. Hooks. Blogs. SEO. Emails. Research. Calendars. Platforms. Follow-ups. Ideas that arrive at completely inappropriate times.
I did not want another blank dashboard telling me to create a task. I wanted somewhere I could step back and see the investigation.
So marketing became a case. Research became evidence. Planning became The Board. And I built the marketing system I wanted to use myself.
02 / ENTER HEADQUARTERS
START YOUR MARKETING PLAN AT HEADQUARTERS
Start at HQ. The Board includes a Fast Campaign designed to help you learn the system without needing to understand every corner of the app first.
Open a campaign. Start investigating. Learn how The Board thinks. Then, when you are ready, go deeper.
headquarters.online();
03 / OPEN A CASE
EVERY CAMPAIGN HAS A CASE FILE.
Instead of having your campaign scattered across five different places, create a case and start building the investigation.
Who are we actually talking to?
What are we asking them to care about?
What is the creative direction?
How are we getting their attention?
What actually needs to be created?
Where is this campaign going?
What still needs to happen?
What gives us reason to believe this idea could work?
04 / THE BOARD
STEP AWAY FROM THE CRIME SCENE.
Sometimes the problem is not that you do not have enough marketing ideas. It is that you are standing too close to all of them.
CREATE
PUBLISH
FOLLOW UP
Drag. Drop. Move things around. See what is coming. See what is stuck. See what you have forgotten. Get the marketing out of your head.
05 / CONTENT ENGINE
TURN ONE MARKETING IDEA INTO A CONTENT SYSTEM
Track the case it belongs to.
Connect the idea to your marketing pillars.
See repeated content patterns.
Plan what you are creating.
Know where the content sits.
Ask whether the thing actually got distributed.
06 / PLANNING SYSTEMS
PUT THE RANDOM IDEAS SOMEWHERE USEFUL.
Catch the coffee thought, the video idea and the customer question before they disappear.
evidence_saved();
See what needs your attention this week, not someday.
Step back and see what is launching, colliding or coming next.
Keep bulk creation organised instead of letting pieces scatter.
Know what you are creating before the camera comes out.
Record what worked so the next campaign does not start from zero.
07 / DEEP UNDERCOVER
GO DEEPER WITH EMAIL, BLOG AND SEO PLANNING
Not every campaign needs a full-scale investigation. But some absolutely do.
BLOG PLAN
WEB STORY PLAN
SEO PLAN
Go beyond “what should I post?” Start investigating how the entire campaign works together.
undercover_mode.enabled();
08 / FUNNEL, FOCUS & HUMAN THINKING
AI ISN’T DOING YOUR MARKETING. YOU ARE.
Map awareness, trust, offer and follow-up.
Choose 25, 45, 60 or 90 minutes and investigate.
focus_timer.started();
Capture the thinking that does not belong in a checkbox.
Keep up to five creative assets close without replacing your cloud storage.
Good ideas do not wait for Wi-Fi.
The goal is not to remove the human from marketing. It is to help the human see the whole thing.
09 / THE PAPER FILE
WANT TO TAKE THE INVESTIGATION OFFLINE?
There is a paper version too. The Board marketing book takes the detective-style planning system into a physical format.
Pen. Paper. Case files. Marketing investigation. No battery required.
open_physical_case_file();
10 / CASE FILE READY
MURDER YOUR MARKETING CHAOS.
STATUS: CHAOTIC
SUSPECT: TOO MANY MOVING PARTS
EVIDENCE: EVERYWHERE
The Board is free to use.
Plan campaigns. Organise content. Track what is being created, published and followed up. Step back and see the whole case.
case_open();